Flashing lights, sticky candy, roaring rides—and the quiet dignity of those who bring them to life. In 2023, UNESCO added Belgian fairground culture to its list of Intangible Cultural Heritage, honoring not only the traveling showpeople but also the communities they serve. This photo essay captures both sides of the midway: the families who run the fairs, and the faces of the visitors who return year after year, drawn by nostalgia, thrill, or simple joy. Together, they tell the story of a living tradition fighting to remain visible in an ever-changing world.